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 Since our first year of business in 1932, our firm has accepted the changes that are the outgrowth of adopting new technologies. These changes have kept us well equipped and knowledgeable. But what hasn't changed at Linkenheimer LLP CPAs & Advisors is our core commitment to long-term relationships with our clients, to working side-by-side with them to help make their businesses succeed in a complex world of change, increasing demands and more competition than ever. We recognize that supporting this success depends on our ability to identify problems and provide value-added solutions. Thanks to our clients' long-lasting trust, we have grown to be one of the North Bay's largest public accounting firms.
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Making the Most of Social Media
Does your company have a Facebook page? Are you listed on a site like Yelp? Social media use by small businesses has doubled from 12% to 24% in the last year, according to a University of Maryland study. But can it help your business?   

What Makes It So Special?
Social media is distinctive because of its interactive nature. In a traditional advertisement, you are delivering information but not really engaging in a dialogue with the public. With social media, you can achieve both goals: Create messages that promote your business and all it has to offer and become involved in a conversation with customers, potential customers, business partners, networking contacts or whomever you want to reach—or learn more about.
Got Social?
Another important benefit is that it is typically free to use social media sites. There’s no cost, for example, to set up a Facebook, LinkedIn or Twitter account.  Your time—or your staff’s—is valuable, of course, and you will have to devote some time to creating and implementing a social media strategy. If you don’t use social media, however, there may be costs to you based on the lost opportunities for promoting your brand, reinforcing client relationships or attracting new customers. Our firm can help you consider the cost benefits of any business decisions and how to develop a well-integrated plan.

What’s It All About?
You can use social media to accomplish a variety of goals:
  • Make new groups aware of your offerings or expertise.

  • Set yourself apart from the competition.

  • Network with people and companies with similar interests.

  • Enhance customer loyalty.

  • Establish your leadership position in your market.

  • Find out what’s being said about your company.


    • How do you get started?
    Here are some of the questions your company should ask before jumping into social media:
  • What are our options? Learn about the sites out there and how people use them.

  • What’s it worth to us? How much time and money, in other words, are you willing to devote to this effort? Our firm can help you answer these questions by taking a looking at your overall budget and deciding how social media fits into it.

  • Whom do we want to reach? Existing customers? Potential customers? New business contacts? Setting your priorities first will make it easier to design a social media plan.

  • What do we want to say? To decide, consider what impression you’d like to give about your business. That you offer great prices? Have the highest quality products or services? Truly care about your customers? Decide on your messages and then think about how you can foster those impressions online.


    • We Can Help
    Advertising, public relations and referral networks are great ways to promote your company. Social media will not replace these efforts, but it can be used to enhance them. It should be considered in your strategic planning, and we can work with you on your planning process. Contact us today to learn more about how we can help you maximize all of your business opportunities.
     

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