Featured Client

Ooh La Luxe, a fashion-forward boutique curated by twin sisters Cristina and Michelle Wilson, brings a unique blend of California chic and bohemian style to the modern shopper. Founded in 2008 as Ooh La Loft, the brand quickly gained popularity, leading to the launch of Ooh La Luxe and their own clothing line. Known for their carefully curated collections of trendy, effortlessly cool pieces, the boutique serves a diverse clientele both online and at their three Northern California locations. With a strong focus on locally designed fashion, Ooh La Luxe offers an eclectic mix of apparel, from casual basics to statement-making boho designs, all reflective of their vibrant Californian roots​.

What inspired you to pursue a career in your current field, and how did you get your start in this industry?

I have always loved fashion and clothing. I knew from a young age that I want to have my own business. During college, we had a coffee cart business, but I knew that I wanted to pursue a business that I was passionate about and that was clothing. I didn’t have any experience in this industry I learned as I went, and we started out by Thrifting clothing and selling secondhand.

What do you consider to be the most important skills or qualities for success in your role, and how have you developed those skills over time?

I would say the most important skills for success is resilience and the ability to do things even when you’re scared. There are a lot of ups and downs when you have a business,  you can’t give up and need to keep going.

Can you share a project or accomplishment that you’re particularly proud of from your time at the company?

My highest accomplishment is when a customer says that they love the store, they love the customer service, and they had a great shopping experience. This to me is very exciting. It makes me feel proud to have created some thing that people enjoy going to. I also enjoy doing store, displays and merchandising and creating an experience for people to walk into. It makes me feel proud when people feel inspired by the store.

What do you think sets the company apart from others in the industry, and how does your role contribute to that distinction?

Creating an aesthetic environment that makes people feel inspired sets us apart from other stores. when we buy clothing, we hand select each piece and we think about the season,  styles, the trends, and what our customers would like. We buy pieces that you can’t get at other places. We also have incredible employees that provide free styling and wonderful customer service- our team, and our training create an inviting environment for customers.

What advice would you give to someone who’s just starting out in your field, or who’s considering a career path similar to yours?

My advice would be to follow your intuition.  Create a unique space and style that is different from other places. Focus on creating a community and follow your dreams.

Check out their website for the latest fashions and give them a follow @oohlaluxe