fashion

Ooh La Luxe

Ooh La Luxe, a fashion-forward boutique curated by twin sisters Cristina and Michelle Wilson, brings a unique blend of California chic and bohemian style to the modern shopper. Founded in 2008 as Ooh La Loft, the brand quickly gained popularity, leading to the launch of Ooh La Luxe and their own clothing line. Known for their carefully curated collections of trendy, effortlessly cool pieces, the boutique serves a diverse clientele both online and at their three Northern California locations. With a strong focus on locally designed fashion, Ooh La Luxe offers an eclectic mix of apparel, from casual basics to statement-making boho designs, all reflective of their vibrant Californian roots​.

What inspired you to pursue a career in your current field, and how did you get your start in this industry?

I have always loved fashion and clothing. I knew from a young age that I want to have my own business. During college, we had a coffee cart business, but I knew that I wanted to pursue a business that I was passionate about and that was clothing. I didn’t have any experience in this industry I learned as I went, and we started out by Thrifting […]